Hispanic Influence in the U.S. Market

Hispanics, the largest ethnic minority in Oregon, Washington and the U.S., represents 16.3% of the U.S. population.

In Oregon, Hispanics are the largest ethnic minority representing 12% of the state's population. There are over 450,062 Hispanics in Oregon - which has grown 144% since 1990 (Selig Center for Economic Growth, Univ. of Georgia).
In Washington, Hispanics represent 11% (739,699) of the state's poplulation (Selig Center for Economic Growth, Univ. of Georgia).
In the tri-county area (Multnomah, Washington, Clackamas, and Clark) the Hispanic population increased 140% from 161,831 to 226,575.
Since 1990 the number of Hispanic people in Multnomah county increased by 134% from 59,930 to 80,138 residents.
In Portland there are over 54,840 Hispanics, which reflects a 160% increase since 1990 - 9.4% of the city's population.
According to recent market studies the buying power of Hispanics in the Portland metropolitan area represents over $7 billion per year (Source: Selig Center for Economic Growth, Univ. of Georgia).
Oregon is one of the top 10 fastest growing Latino populations in the U.S.
Today, there are over 1.5 million Hispanic-owned firms in the U.S. that generate over $200 billion in sales. (Source: U.S. Hispanic Chamber of Commerce)
The number of Hispanic firms in the U.S. increased over 76% between 1987 and 1992.
Oregon economy: the number of Latino-owned businesses increased 320% since 1992, from 3,538 to 11,339 firms which generated over $1.6 billion in revenues. (Source: U.S. Economic Census)
Washington economy: the number of Latino-owned businesses is 17,810 which generated over $9.2 billion in revenues.
Between 1987 and 1996 the number of Hispanic women-owned businesses grew by 206%. As of 1996, there were 382,400 Hispanic women-owned businesses nationwide. (Source: U.S. Department of Commerce)
The City of Portland was listed by Hispanic Magazine, a national publication, as one of the top ten cities for Hispanics to live in terms of quality of life.